Massachusetts Eye & Ear
Digital Vision:
Engage the senses to bring to life patient and research stories – while proactively connecting users to the right health resources, insights, and tools to write their own story.
Inclusive:
Designing a diversity of ways for everyone to participate in an experience with a sense of belonging.
Conversational:
Patient-centric experience that guides visitors while creating long-term engagement and an ongoing conversation.
Storytelling:
Snackable content that brings the Mass. Eye and Ear story to life – allowing visitors to dive deeper into the parts that most interest them.
Moodboards
Mobile Layouts
Taking a mobile first approach to design philosophy was a core principle of this project. We helped MEE reframe their thinking and understand this use cases to better serve their customer.
