Animation and Video

Philips

After Effects animation, and storytelling with simple shapes and illustration. Used as part of a campaign to drive activation and download of curated reports authored in conjunction with Harvard Business Review.

Social campaign: Focused on driving action to download Harvard Business Review papers and amplifying the voice of the customer through testimonials.

Storytelling and Art Direction: Working with internal stakeholders, my internal team (content strategists and PMs) and I developed the storyboard and co-directed the script to communicate an insights story about acute care. The core elements of the animation were constructed as 3D parts in combination with a “toon based” art style that aligned with the Philips brand style. The goal was to leverage assets across multiple modalities for dynamic scene creation and flexibility in storytelling.