Viant Branding
End-to-End Solutions Provider for the Medical Technology Industry
Design, naming, messaging, art direction. Naming: NameGirl
Video Launch
Using small targeted workshops designed to include stakeholders and illicit key context, we worked directly with key C-Level personnel to develop a new name and brand messaging that informed brand design decisions and forms. This video is the culmination of the efforts.
CEO Brian King speaks to how Viant is forging a new path with their re-imagined brand. Video Art direction, styling & animation: SK / Film: Grain Video / Script: WR