Advertising Campaign
Wolters Kluwer Health
Ask: Create a brand campaign with new messaging for Wolter Kluwer Health. The campaign was built to inform various tactical deliverables including their new micro-site. Use of typography, shape (the WK red dot from their logo as an oversized period), and imagery (over-exaggerated selective focus journalistic style imagery) were all leveraged to communicate the messaging.
Photoshoot
Ask: Coordinate, Art Direct and manage “Clarity”campaign photoshoot. 8 shots, 1 day, worst weather ever.
Art Direction and oversight. Photography: Sarah Bastille
Microsite- Mobile Design
Ask: Create a micro-site support the Wolter Kluwer Health Clarity campaign. The site leverages existing style guides created for the brand. This example highlights the mobile version of the site.
